Taking Our Next Step: Content, Community, Collaboration
To all of the amazing women and men who joined together on March 7th at EWIP’s 4th Annual Women’s Leadership Conference please accept a warm thank you from the organizers. It was a rich and powerful day that provided a year’s worth of inspiration and due to the significant and generous sharing from the attendees and participants alike, it was a huge success.
We especially wish to thank the amazing speakers and moderators, who came from a multitude of industries, to share their insights and experience. With our all female roster this conference is an event like no other. We could not have done it without you!
We can hardly find the words to thank our generous sponsors whose support of EWIP and this annual event (many of you for all four years) means we continue to connect with colleagues and expand our mission all year long. We really can’t thank you enough.
Taking Our Next Step: Content, Community, Collaboration
Wednesday, March 7, 2012
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2012 Exceptional Woman In Publishing Award Luncheon
honoring
Michela O’Connor Abrams
President, Dwell Media
Award presented by Dorothy Kalins, who received the 2009 EWIP Award
55 Cyril Magnin Street, LEVEL THREE, EMBARCADERO BALLROOM
~•~
Wine Reception
55 Cyril Magnin Street, LEVEL THREE, Market Street Room 4:45-7:00 pm
Sponsored by Verified Audit
with Libby Gill (book-signing) & Boxcar Theatre
more info
~•~ Speakers | Sessions | Sponsors | Partners | Registration | EWIP Award | Venue ~•~
PARC 55 HOTEL
55 Cyril Magnin Street, LEVEL THREE
San Francisco • Near Union Square
Parking and Directions
Michela O’Connor Abrams was Honored at the EWIP Awards Luncheon
The Exceptional Woman in Publishing Award is given annually to a woman who has achieved a high standard of professional excellence, has made extraordinary contributions in publishing, and consistently offers guidance and support to her colleagues so they too, may shine as outspoken leaders. A record attendance at the conference celebrated Michela O’Connor Abrams, president of Dwell Media, as the fourteenth recipient of this honor during the conference luncheon on March 7th.
Who can forget the moving tribute from Dorothy Kalins for the Exceptional Woman in Publishing award honoree,
Michela O’Connor Abrams. Michela in turn, honored the women who came before her: her mother, grandmothers,
and great grandmothers who contributed to the grace, energy, and excellence Michela has demonstrated
throughout her career in publishing. We are not likely to forget that she described EWIP as the “every woman
is perfect” organization.
Conference Chair, Speakers, and Moderators
The conference chair and host for our 4th Women’s Leadership Conference is Kate Byrne, a leader in the media realm for over 20 years. As Director of Communications, Kate serves as the voice for Tides, positioning, evangelizing and building the Tides audience and brand. Formerly Kate was vice president of the technology group at Future US, she oversaw the print, and digital outlets associated with Maximum PC, Mac|Life, Windows, launched a new brand, Maximum Tech, and ushered the global company into the mobile world, by building an award winning app. In 2011, Kate was awarded one of the media industry’s top honors by being named to the Folio:40 and recognized as one of the most influential and top performers.
Dr. Cristina L. Azocar, director, Center for Integration and Improvement of Journalism
Joanne Bradford, chief revenue & marketing officer, Demand Media
Patricia Clark, vice president sales & sponsorships, Zumobi
Amanda Dameron, editor-in-chief, Dwell Media
Colleen DeCourcy, CEO, Socialistic
Jory Des Jardins, co-founder, BlogHer, Inc.
Caroline Ghosn, co-founder, The Levo League
Libby Gill, author, former vice president at Universal, Sony, and Turner Broadcasting
Jane Goldman, vice president, entertainment and lifestyle, CBS Interactive
Rebecca Grossman-Cohen, senior director of marketing, The Daily
Colleen Holland, associate publisher, VegNews Media
Dorothy Kalins, director, Dorothy Kalins Ink
Elaine Kunda, president & CEO, B5Media
Francesca Levy, editor, LinkedIn Today
Caryn Marooney, director of technology communications, Facebook
Jeanniey Mullen, global executive vice president, chief marketing officer, Zinio & Vivmag
Barb Newton, president, Sunset Publishing Corporation
Michela O’Connor Abrams, president, Dwell Media
Mary Gail Pezzimenti, director of content operations, Federated Media
Amanda Pouchot, co-founder, The Levo League
Regina Ridley, publishing director, Stanford Social Innovation Review
Kara Swisher, co-executive editor, AllThingsD.com
Jessica Verrill, vice president strategic initiatives & corporate development, Twitter
Jen Vescio, vice president of business development, ESPN
Máire Walsh, vice president of sales and marketing, Next Steps Marketing
Susan West, principal, West Gold Editorial Consulting
Jocelyn Zuckerman, executive editor, Whole Living
Conference Schedule and Program
We are fortunate to have many exceptional women participating in EWIP’s Fourth Annual Women’s Leadership Conference. We are grateful for their generosity. You don’t want to miss this. Register today for your ticket to the best publishing conference you will attend this year.
The conference schedule and speakers are subject to change.
REGISTRATION :: Opens at 7:30 am
Parc55 Hotel, 55 Cyril Magnin Street, Level Three
BREAKFAST :: 7:30 – 8:45 am
Embarcadero Ballroom, Level Three
WELCOME :: 8:30 – 8:45 am
Kate Byrne, Conference Host and Chair
Embarcadero Ballroom, Level Three
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LEADERSHIP KEYNOTE :: 8:45 – 9:30 am
Embarcadero Ballroom, Level Three
How Do We Put an End to the Glass Ceiling? We Kick it Out!
The funny and outspoken, Kara Swisher, will moderate as we explore the meaning of true female leadership and connection in 21st century entrepreneurship. By examining the role of mentor and adviser in the working relationships between the founders of two innovative new ventures, we hope to reveal how important it is, when navigating the demands of a startup, to identify, inspire, and educate the talented.
Caroline Ghosn, co-founder, The Levo League
Amanda Pouchot, co-founder, The Levo League
Moderated by :: Kara Swisher, AllThingsD.com (shown)
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SESSION ONE :: 9:45 – 10:45 am
Embarcadero Ballroom, Level Three
Content, Community, and Collaboration
Building community with engaging content requires collaboration—it is as simple as that. Or is that so simple? Learning what is effective takes time and analysis, and developing best practices takes patience and an ability to learn from our mistakes. Social media has given us great new tools that expand our reach, but building value, creating great content through partnership and collaboration, requires more. The women on this panel will share insights and examples of who and how they are doing it.
Jory Des Jardins, co-founder, BlogHer, Inc.
Francesca Levy, editor, LinkedIn Today
Caryn Marooney, director of technology communications, Facebook
Jessica Verrill, vice president strategic initiatives & corporate development, Twitter (shown)
Moderated by :: Kara Swisher, AllThingsD.com
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SESSION TWO :: 11:00 am – 12:00 pm
Unearth New Revenue Streams (Track A)
Hear front line stories from our panel of media leaders who have created new revenue streams for their businesses. What are their secrets to monetizing? Take a multi-platform approach, employ social media, engage in smart advertising partnerships, and use rich media elements.
Joanne Bradford, chief revenue & marketing officer, Demand Media
Colleen DeCourcy, CEO, Socialistic (shown)
Jen Vescio, vice president of business development, ESPN
Moderated by :: Kate Byrne
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SESSION THREE :: 11:00 am – 12:00 pm
Publishing for Women, by Women. The XX Factor (Track B)
Publishing to a female audience has changed, both in content and language, as our society has evolved. How is the marketplace responding? Does the women’s magazine still exist? How do publishers weigh the impact and importance of the female consumer, in all her glorious variety, when developing marketing and engagement strategies?
Barb Newton, president, Sunset Publishing Corporation (shown)
Elaine Kunda, president & CEO, B5Media
Jocelyn Zuckerman, executive editor, Whole Living
Jeanniey Mullen, global executive vice president, chief marketing officer, Zinio & Vivmag
Moderator :: Susan West, principal, West Gold Editorial Consulting
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2012 EXCEPTIONAL WOMEN IN PUBLISHING AWARD LUNCHEON :: 12:15 – 2:00 pm
Honoring Michela O’Connor Abrams, president, Dwell Media
The award will be presented by Carol Rives, EWIP’s 2012 president and
Dorothy Kalins, who received the 2009 EWIP Award.
NOTE: Awards Luncheon is included in the Conference registration. Luncheon only tickets also available.
Embarcadero Ballroom, Level Three
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SESSION FOUR :: 2:15 – 3:15 pm
How to Build Sales Across Digital Channels (Track A)
The digital marketplace is a work in progress. How do you engage more deeply with customers and increase revenue, including advertising, commerce, paid content, subscriptions, and single copy? This session is focused on generating revenue specifically from digital channels: online, smart phones and tablets. The panelists will share their experience and secrets about how they are—right now—generating revenue across these platforms and how you can too.
Patricia Clark, vice president sales & sponsorships, Zumobi (shown)
Rebecca Grossman-Cohen, senior director of marketing, The Daily
Máire Walsh, vice president of sales and marketing, Next Steps Marketing
Moderated by :: Regina Ridley, publishing director, Stanford Social Innovation Review
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SESSION FIVE :: 2:15 pm – 3:15 pm
The Latest on Content Execution from Pioneers in the Field (Track B)
Our panel of content creators have “adapted their thinking” many times over. So they are well prepared to explain the tools and strategies (both hits and misses) to deliver content and services, anytime, anywhere, on any device. Hear what you need to know so readers and marketers love what you do.
Amanda Dameron, editor-in-chief, Dwell Media
Jane Goldman, vice president, entertainment and lifestyle, CBS Interactive
Colleen Holland, associate publisher, VegNews Media
Mary Gail Pezzimenti, director of content operations, Federated Media
Moderated by :: Dr. Cristina L. Azocar, director, Center for Integration and Improvement of Journalism (shown)
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SESSION SIX :: 3:30 – 4:30 pm
Creating a Culture of Risk-Taking and Innovation
In this session we present the inspirational, Libby Gill, a former VP at Universal, Sony, and Turner Broadcasting who heard the call of entrepreneurship after many years in the entertainment industry. She is now a brand strategist, executive coach, and international bestselling author. She will share many of the insights from her book, You Unstuck, Mastering the New Rules of Risk-taking in Work and Life. Her enthusiasm for her work, getting individuals and organizations to move beyond fear and self-perceived limitation, will help you understand how shedding the fears around risk-taking can move you and your organization courageously toward a more successful outcome. Libby will sign copies of her book immediately following the closing remarks.
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CLOSING REMARKS :: 4:30 – 4:45 pm
Exceptional Women in Publishing Conference Committee
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EWIP WINE RECEPTION :: 4:45 – 7:00 pm
Libby Gill (book-signing) & Boxcar Theatre
Parc 55 Hotel, Market Street Room, Level Three
Everyone is welcome to join us for a celebratory wine and beer reception at the end of the day, courtesy of our sponsor, Verified Audit. There will be light snacks and an opportunity to network. Libby Gill will be signing copies of her latest book, You Unstuck: Mastering the New Rules of Risk-Taking in Work and Life. You will also get the chance to see cast members of San Francisco’s acclaimed, BoxCar Theatre perform a short scene from the upcoming production, Fool for Love written by Sam Shepard.
