Directions to Clark Kerr Conference Center @ UC Berkeley

The weather forecast for Thursday, March 30, 2017,  calls for mostly sunny and breezy with a temperature range averaging around 66 degrees. Registration and breakfast start promptly at 8 a.m., the welcome and line-up at 8:45 and a stellar breakfast panel at 9 a.m..

Yes, we know what traffic can be like. One good thing: We here at EWIP chose this time to take advantage of the Berkeley spring break, so student traffic will be less and you should miss the hordes driving back.

Clark Kerr Conference Center
2601 Warring Street, Berkeley, CA 94720
Building 14, Krutch Theatre [map pdf] [driving directions pdf] [Google] [Bing]

Driving directions:

Did you remember to sign up for your free parking pass on Eventbrite?

Westbound from Highway 24: Exit at Berkeley/Tunnel Road and continue west on Tunnel Road, which becomes Ashby Avenue. Turn right onto Claremont Avenue and make an immediate left onto Claremont Boulevard. Continue on Claremont Boulevard, which will become Belrose Avenue and then Derby Avenue (as it veers left). Turn right onto Warring Street, and the Clark Kerr Campus will be on your right. Continue one-half block and turn right into the Southwest Parking Lot.

Eastbound from Highway 24: Exit at Claremont Avenue. Turn left from any lane onto Claremont Avenue. Continue north on Claremont Avenue, veering left past Ashby to continue onto Belrose Avenue. Belrose Avenue will turn left onto Derby Street. At the stop sign, turn right onto Warring. The Southwest Parking Lot entrance will be immediately upon your left.

If you reach the stop sign, you’ve gone too far: Turn right onto Horseshoe Drive (at the stop sign) and turn left to return to Warring Street. 

Northbound from Highway 80: Exit at Ashby Avenue and go right. Turn left onto Telegraph Avenue.  Turn right onto Dwight Way. Turn right onto Warring Street, and the Clark Kerr Campus will be on your left. Continue past the horse shoe-shaped driveway, and enter the Southwest Parking Lot.

Southbound from Highway 80: Exit at University Avenue and go right. Turn right onto Oxford Street, which becomes Fulton Street. Turn left onto Dwight Way. Turn right onto Warring Street, and the Clark Kerr Campus will be on your left. Continue past the horse shoe-shaped driveway, and enter the Southwest Parking Lot.

BART + connection:

Taking BART to the Downtown Berkeley or Rockridge stations gets you close, but you will need to get to the conference center 1.5 miles away. It is a 30-minute walk uphill, so we suggest one of these options to get you right to the door.

  1. AC Transit. Click here for simple directions. Clipper card is accepted. Fare is $2.10 and the ride is about 12 minutes from Rockridge BART  (49 Counterclockwise/51B Northbound) or Berkeley BART (49 Clockwise/51B Southbound). Use Google/Bing maps or for bus schedules.
  2. Taxi. A line is located near the Downtown Berkeley station.
  3. Follow your politics and opt for a ride-sharing service.

Who’s Who at the 2017 Leadership Conference

We’re biased, but the 2017 EWIP Leadership Conference has a jaw-dropping line-up. Yes, it’s nice to say you want to support leadership aspirations for women across all publishing disciples. Truth is, female or male, student or veteran, you want to attend this one-day conference for access to the smartest minds, most effective tacticians, the savviest strategists, and the defenders of your rights.

One speaker alone represents a billion users (can you guess which one?), so imagine the reach these panelists represent. See you March 30 at the University of California at Berkeley. (Read here for the complete schedule)

Thea Selby

Standing Together, Taking a Stand: How far have we come? In the past few years, we have seen more, not less, leadership academies aimed at addressing the glass ceiling, among them the ONA-Poynter Leadership Academy for Women in Digital Media, and ONA’s Women’s Leadership Accelerator. Binders Full of Women, a Facebook secret group, had 30,000 women within six months of launching. Yet, as we’ve seen from a divisive election campaign, women still have to push relevant issues of harassment to the forefront of conversation. We still have to deal with “statistics” claiming women leaders fail. Now more than ever, media and marketing have to be vigilant that the facts get out there. (Krutch Theater | Jess Barron, Elmy Bermejo, Holly Kernan, Katharine Rowlands, Linda Ruth, Thea Selby, Leigh Stein)

Kate Byrne

Not In My Sandbox:Fighting unconscious bias and gender equality by knowing your rights. It has been 53 years since the Civil Rights Act of 1964, 45 years since Title IX, eight years since the passage of the Lily Ledbetter Pay Act, and a year out from FOX’s Gretchen Carlson lawsuit and the infamous Access Hollywood leak. Even as information such as pay rates become more transparent, a new generation of women has ‘discovered’ that workplace harassment, while much improved, still exists. And among the generations who blazed trails, only some are speaking out now on endemic sexism. Publishing is a unique industry, with some disciplines dominated by women and overall with the straight-talking environment needed in newsrooms to cover hard-hitting social issues and in publishing houses with its predominantly female consumers. Also, the more casual attitudes can make it more difficult to gauge the new boundaries in today’s newsrooms and publishing houses. How do women step up, without isolating themselves in safe spaces? What policies need to be enforced in your workplace or business? And when do you decide to fight the trolls on behalf of your customers, when it might mean fighting company policy? Forget drawing a line in the sand: it’s time to build a whole new sandbox. (Kate Byrne, Roberta Steele. Moderator: Vera Chan)

Kate Byrne

From Crossroads to Intersection: How all roads lead to you. Loyalty isn’t dead, but it sure isn’t what it used to be. Layoffs, turnovers and job-hopping are the new normal. Some Millennial recruiters look askance at job longevity, seeing it as a marker of stagnancy. Instead of interviews, job applicants are asked to do projects as proof of your worth, and even then there are no guarantees. In other words, we have all become our own freelancers, independents, vendors — and masters of all our destiny. Embrace the opportunity, and see how these women decided to make their own rewards. (Rochelle Bailis, Wanita Niehaus. Moderator: Kate Byrne)


Who’s There? Developing the audience you want and need. You create and publish great stuff, but if you don’t have an audience (or two or three), it’s all for naught. And to grow your publication and brand, whether you’re a big company, sole operator or part of a startup, you need to grow audience continuously. Come hear audience development pros describe what they do, how they do it and why it’s so critical. You’ll take away their tips and insights on connecting with your core audience, finding audiences you never thought you had, and how to leverage opportunities – including new content, products, distribution models, programming and customer care—to grow audience and keep them engaged. (Indu Chandrasekhar, Lia Haberman, Lisa Raphael. Moderator: Stephanie Blake)

Event as Brand, Platform and Distribution. As any social butterfly can tell you, how you throw a party — or any kind of gathering — reflects on your brand. Why publishing companies and newsrooms have begun embracing events as part of their audience engagement as well as practical tips on what types of events fit certain branding goals, what apps/ticketing process can ease planning and help with retention, and the all-important follow-up. (Michela Abrams, Liz O’Donnell, Tracey Taylor. Moderator: Lila Lahood)

Live Now… Video’s Third Wave. Video may have downsized to fit in the palm of our hands, but platform ubiquity has made it more powerful than ever. Social media companies have banked their appeal on videos, and giants like Facebook and Twilight are heavily investing in this area with livestreams, challenging the primacy of traditional broadcast. Now the definition of video becomes even more fluid with augmented reality, as seen with Pokemon Live’s summer breakout, and big bets in virtual reality. (Nonny de la Pena, Jennifer Duong, Stephanie Engle. Moderator: Elle Toussi)

Jory Des Jardins

The Art & Science of Making Money. Seasoned businesses and startups are trying to monetize content and other products in different ways, including sponsorship, freemium, subscription, native advertising and more. How will it ultimately play out? Hear from leaders on what their publications/companies are doing; what’s working; their predictions for the future; and how these strategies will impact audience, the industry and entrepreneurs who want to get in the game. (Margaret de la Luna, Jory des Jardins, Anne McSilver. Moderator: Katharine Fong)

24-7: How to reclaim your life in a relentless technological pace. France may have passed a law limiting checking your work email, but we Americans don’t have that luxury: Technology has made us 24-7 workers, to the point that companies like Apple and Facebook include egg-freezing as a “fertility perk.” Work-life balance is an age-old issue that applies to women and men alike, from laborers to CEOs. Yet the promises of flex time, telecommuting, and family leave haven’t smoothed the career-track advancement, especially for the “sandwich generation” who have become caregivers for children and the elderly. What are our laws governing private and work life, how do we map out a long-range strategy understanding the realities of the “time-out penalty,” and movements can we support to promote a healthy workplace for all people? (Elmy Bermejo, Stacey Brooks Delo, Kristen Go. Moderator: Deborah Todd)

A Numbers Game: Pivot to data and product thinking. While the Silicon Valley advice to fail fast and fail frequently might be a bit overstated, publishers have learned–at their peril–of the need to be ready to pivot and adapt to the breakneck speed of innovation and competition. The Bay Area business environment in particular is subject to at least three realities: a plenitude of startups, tech giants, and a concentration of media power in New York. The ability to pivot quickly is less grounded in marrying church and state, but having a “product mindset” and a firm grounding in big data. (Jess Barron, Melissa Gunning, Marisa Wong. Moderator: Vera Chan)

We’re excited to feature Changes in Book Publishing, organized and moderated by dynamo and Fuse Literary Agency founding partner Laurie McLean. (, McLean truly embodies an exceptional woman in publishing, having worked in a newspaper, CEO of a Silicon Valley publicity agency and nearly a decade years as an agent and senior agent at Larsen Pomada Literary Agents in San Francisco. She helps put together the San Francisco Writers Conference, one of the premier gatherings in publishing. The panel, which will round out an exhilarating day, gives an insider look at an industry in tumult as technology redefines the relationship among authors, publishers and readers. (Krutch Theater | Aya de Leon, Vanessa Hua, Kerry Lonsdale, Naheed Senzai, Brooke Warner, Lisa Westmoreland. Moderator: Laura McLean )

Carry on the conference momentum with BinderCon

BinderCon, the conference for women and gender variant writers, will be at UCLA on April 1 and 2. Programming includes workshops on self-care and activism and writing disabled characters, panels on progressive publishing models and life after launching a book, and speed pitching with literary agents, book editors, and magazine editors. EWIP supporters can save 10% on a conference ticket by using the code EWIP at until February 28.

Please note that BinderCon attendance is limited to women and gender variant people.

Our Sponsors and Partners

We thank our sponsors for helping make our 20th anniversary celebration possible. 



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