EWIP Holiday Happy Hour

Event: EWIP Holiday Happy Hour
Date: 5:30-7:30 pm, Tuesday, December 10, 2013
Location: Farmerbrown, 25 Mason Street (at Market), San Francisco (map)

About this Event: Help us celebrate the holidays and YOU at the EWIP Holiday Happy Hour on December 10th at Farmerbrown in San Francisco. Connect, network, and find out about our 2014 Women’s Leadership Conference on March 6th in San Francisco. Appetizers and first drink is on us. But you must reserve a spot in advance. Bring your media and tech friends. We’d love for you to celebrate the holiday season with us.
Tickets are limited

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Yale Publishing Course—2014

Event: Yale Publishing Course — Leadership Strategies
Dates: Magazine Media: July 13 – 18, 2014
Dates: Book Publishing: July 20 – 25, 2014
Location: Yale University, New Haven, Connecticut

About this Event: This interactive program at Yale offers a distinctive educational experience for mid- to senior-level publishing professionals. The cutting-edge curriculum tackles today’s most crucial issues – from innovative ways to increase revenues and integrate your print and digital strategies to brand extension in an ever-expanding global economy. The program combines provocative lectures with smaller group discussions and mentoring sessions with expert industry leaders and faculty members from the Yale School of Management. Enrollment is limited to 70 participants.

EWIP members receive special price. Use the discount code YPC10EWIP when applying. Contact Amy Shah for more information.

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The Two Women Talking Test

UPDATE: 16 September 2014
The MacArthur Foundation just named Alison Bechdel in its 2014 class of MacArthur Fellows. She is one of 21 “exceptionally creative individuals being recognized for a track record of achievement and the potential for significant contributions in the future.” Bechdel is a cartoonist and graphic memoirist. Her long-running comic strip, Dykes to Watch Out For (1983–2008) realistically captured the lives of women in the lesbian community as they influenced and were influenced by important cultural and political events. @AlisonBechdel

Here is an EWIP post from November 2013 by Claudia Smukler which cites the Bechdel Test, as the media standard that has persisted as a measure of (any) agency of the female characters in a film.
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In the succession of media stories noting when women are “the first” to do something there is the potential to inspire: Sally Ride, the first American woman to go into space; Michelle Obama, the first African American First Lady. No doubt each example encourages others, yet, I am wary of getting too hung up on the rush to celebrate the milestone of the first woman.
EWIP 2013-women talkingOne is not a great indicator of faring very well against gender or racial bias, whether in the White House, in scientific achievements, or in the characters we see in movies. Pointing to the first at something is problematic when the designation has the tendency to single out her gender or non-white status as a preface that often overshadows the persistent bias. Not that we can’t feel inspired by the firsts, but I’m anxious to move on to a measure that demonstrates more forward motion. So, instead of firsts, how about measuring the interaction of “two,” as in, two women talking.

Alison BechdelThe Bechdel test does just that. Recently the Swedish Film Institute and a Scandinavian cable TV channel announced that it would employ the Bechdel test for rating gender bias in the movies it screens as a service to their viewing audiences. If you have not heard of it, the Bechdel test got its name from American cartoonist, Alison Bechdel who introduced the concept in 1985 in her comic strip Dykes to Watch Out For. The rating system, which has been around awhile and greatly discussed in feminist and film critic circles doesn’t portend the quality or feminist nature of the film rather it is simply a measure of the presence of named female characters who talk to each other. The dismal results for passing the test exposes how dramatically the movie industry, in particular, ignores women’s stories. The goal of using the test, according to the Swedes, is “to see more female stories and perspectives on cinema screens.” To receive an A rating a film must have:

  • Two or more named women present
  • The women talk to each other
  • They discuss something other than men

Sounds simple, but even with this low bar, many notable films don’t pass. The failure to pass even this simple test points out the systemic problem with the industry that continues to make movies by white men, for white men and depressingly few for a more general audience. Modify this test slightly and it can be applied to people of color appearing in movies. Counting the scenes where two or more people of color talk to each other about something other than white people in a film, again measures the momentum, or lack of it in Hollywood.

We have to go beyond just counting the firsts which it turns out, are not an indicator of progress. Kathryn Bigelow became the first woman to win the Academy Award for Best Director in 2010 for The Hurt Locker. A significant milestone and a film worthy of the award. Yet, it is interesting to note the movie she made—a war film about a bomb disposal team in Iraq—doesn’t pass the Bechdel test. As of 2014, we have yet to see the second female director win the Oscar.

The paucity of substantive female and non-white characters on the big screen, and more importantly, as active participants in the media, on the board of directors of tech companies, and as representatives in the Congress of the United States is a distressing cultural truth. If we are to make exponentially greater gains toward gender parity in these institutions we need to have a clear standard for who is doing the talking.

Photo of WLC 2013 by Carmen Holt
Photo of Alison Bechdel is Courtesy of the John D. & Catherine T. MacArthur Foundation

New eBook Publisher for Women Writers

ShebooksThree veteran publishing executives have created Shebooks, an e-book publisher of quality short stories by women, for women that will launch in November. They commit to paying writer fees that reflect the author’s hard work, professionalism, experience, and talent.

Founders are Peggy Northrop, president, who is currently editor-in-chief of Sunset magazine and former editor-in-chief of Reader’s Digest and More, Laura Fraser, editorial director, who is the New York Times bestselling author of An Italian Affair and more recently, All Over the Map, as well as a long-time magazine journalist and writing teacher, and Rachel Greenfield, chief operating officer, who has had a twenty year career in the top management of several leading publishing companies, including as EVP in charge of the Publishing Division of Martha Stewart Living Omnimedia.

They intend to get women writers, and readers, on board with their effort, partially supported by a seed grant from the New Media Women’s Entrepreneurial Fund, to increase the number of great writers published. They claim, 80 percent of book buyers are women, and they want to combat the atmosphere in magazines, where male bylines still dominate the top-shelf books, and are already dominating the new electronic media.

The publishers are seeking 10,000-word stories in long-form journalism, short memoir, and short fiction. Polish up your prose, ladies, check out their website and send your submissions to write@shebooks.net