Event: 9th Annual MPA-Independent Magazine Media Conference
Date: May 21-23, 2012
Location: Hotel Marlowe, Cambridge, Mass.
For More Information
The Better Paper Project invites all environmental leaders in the publishing industry to apply for the Aveda Environmental Award. The award honors magazine titles and publishers who have made significant contributions to protecting the environment, climate, and communities through their paper and manufacturing choices. Co-created by Aveda and Green America‘s Better Paper Project in 2005, the award has honored titles such as Audubon, Utne, Mother Jones, and Fast Company for their responsible practices.
The deadline for applications is November 21st.
Visit the Better Paper Project website for details.
Event: Publishing Business Virtual Conference and Expo
Date: October, 27 2011
Location: At your desk—its virtual!
About this Event:
Publishing Executive and Book Business magazines present the Publishing Business Virtual Conference & Expo on October 27, 2011 and then on-demand for 3 months. This virtual event is free and will explore ideas and opportunities in digital content for book and magazine publishers. The conference includes live webinars with industry experts in a virtual auditorium, has a resource center with download-able materials, (whitepapers, case studies, product literature, etc.), a networking lounge for live chatting with peers, and an interactive exhibit hall with fully-staffed sponsor booths. Check it out!
Last month, on the twenty-ninth floor in the Mansueto Ventures offices in NYC, the introductory event for EWIP’s new group, Women in Digital Media was held. Attendees of the luncheon gathered in the bright conference room to talk about “Great Ideas in Social Media”.
The day’s guest presenter, Colleen DeCourcy, CEO of Socialistic, offered a blueprint for publishers wanting to make a strong mark in social media. “There are three main elements that make social media work” she said, “and a smart publisher pays attention to all three. Tagging, sharing, and temporality.” DeCourcy went on to discuss the important ways a publisher can leverage all three of these elements to build an integrated social media strategy. Here are seven of those recommendations:
1. Post content in progress. One of the biggest errors a publisher can make is to mistake this medium for a distribution channel. Remember this is a fleeting medium and you are posting at a specific point in time. Don’t wait to finish a product or duplicate over what you’ve done. Instead, use your content to start a conversation that draws the audience in and makes them look forward to what is coming.
2. Open and close your discussion times. This creates more timeliness and urgency and can lead to more participation.
3. Share content out. Work with your editors to coordinate the slow authoritative voice of print with the speedy colloquial hit of social media. Break your content down into information bites and be generous in your postings. Respond to conversations. Listen.
4. Let people post in their own language. You benefit by broadening to a global audience.
5. Double down. Attach your people to a current topic that is relevant to your category, get in there, and amplify. Go where people are found, to the trending topics, and tie them in to what you are doing. Pay attention to top tweets, hits of the day, what’s hot and getting hotter, and do more than just join in—take the lead.
6. Use hashtags that specifically draw people into the conversation.
7. Integrate your virtual efforts with physical marketing. Print your hashtags, splash them up on billboards or across magazine ads. Be seen offline as well as online in ways that complement one another.
EWIP thanks Colleen DeCourcy for sharing her great ideas, and to Linda Ruth and Anne Marie O’Keefe for their help organizing the event.
