Apple Should Rename their Genius Bar. For All Our Sakes.

I took two laptops into the Apple store the other day to get them looked at. One of them had been drenched in a liquid and I was hoping to be able to retrieve the information. The other one had a problem with the power cord port.

At the so-called Genius Bar, a young man detached himself from the bevy of young men and came over to help out. He discovered that it wasn’t possible to retrieve my information (“liquids and technology don’t mix”) and that I needed a new power cord.

I ended up going to another place, where they retrieved my information and fixed my port.

I think naming a bunch of young tech-savvy men geniuses and turning them loose on the middle-aged women who come in with tech problems is doing us all a disservice. It makes them think too highly of themselves, and too low of the people they are helping. My tech was cordial and polite. He just didn’t listen. He didn’t solve two problems I believe he was probably capable of solving.

Anyone have a new idea for a name for the Genius Bar? I suggest: “Smart People Who Will Take a Look at Your Problem and Do Their Very Best to Help You.”