Women’s Leadership Conference 2013

EWIP’s Fifth-Annual Leadership Conference

The 2013 EWIP Award Honoree is Deanna Brown

Conference Host, Speakers and Moderators

The host of the fifth-annual Women’s Leadership Conference is Kate Byrne, who returns to the podium bringing her wit, style, and guidance to the event. Kate has been a leader in media for over 20 years, with a track record of successful launches at blue-chip brands. She currently is the chief brand officer at Tides and in 2011, she was named to the Folio:40 as one of the most influential and top industry performers. She holds the position of vice president on the board of directors for EWIP.

Confirmed speakers for this year include these fabulous women:

Rose Aguilar, Host, Your Call, KALW
Monika Bauerlein, co-editor, Mother Jones
Deanna Brown, CEO, Federated Media Publishing
Katy Davies, director of strategic partnerships, CBS Interactive
Amanda Enayati, columnist, CNN.com
Jane Goldman, vice president, entertainment and lifestyle, CBS Interactive
Sarah Granger, founder & president, Center for Technology, Media & Society
Katherine Griffin, editorial consultant; writing instructor, UC Berkeley Extension
Maya Grinberg, social media manager, chief evangelist, Wildfire by Google
Alex Hardiman, director mobile products, The New York Times
Colleen Holland, associate publisher, VegNews Media
Megan Kaden, lead women’s instructor, Social Fluency
Rachel Kjack, president, Social Fluency
Jackie Krentzman, Krentzman Communications
Courtnei LaRue, director of acquisitions, circulation marketing, National Wildlife Federation
Kelli Lawless, corporate instructor, Social Fluency
Kate Lesniak, development director, Bitch Media
Francesca Levy, editor, LinkedIn Today
Christina Mace-Turner, head of publisher partnerships, Flipboard
Goli Mohammadi, senior editor, Maker Media
Jeanniey Mullen, global executive vice president, chief marketing officer, Zinio & Vivmag
Barb Newton, president, Sunset Publishing Corporation
Jennel O’Brien, director of marketing, Coastal Living Magazine
Michela O’Connor Abrams, president, Dwell Media
Marina Perelman, senior executive producer, NBC Bay Area News
Carrie Pogorelc, online marketing assistant, Stanford Social Innovation Review
Liz Schimel, EVP & chief digital officer, Meredith Corporation
Marla Schimke, vice president marketing, Zumobi
Laura Simkins, general manager & vice president operations, Afar Media
Dana Smith, founder, Dadascope
Claudia Smukler, production director, Mother Jones
Kara Swisher, co-executive editor, AllThingsD.com
Lindsey Turrentine, editor-in-chief, CNET.com
Jen Vescio, vice president business development, ESPN
Susan West, principal, West Gold Editorial
Karen Wickre, editorial director, Twitter
Molly Wood executive producer & host, Always On

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Conference Schedule and Program

REGISTRATION :: Opens at 7:45 AM
The City Club of San Francisco
155 Sansome Street
Directions and Parking

BREAKFAST :: 7:45 – 8:30 AM
Courtesy of Coast to Coast

WELCOME :: 8:30 – 8:45 AM
Máire Walsh, EWIP president and leadership conference chair
Kate Byrne, leadership conference host

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KEYNOTE PANEL :: 8:45 – 9:30 AM
Main Dinning Room, 11th Floor
The Future of Media
Three years ago at this conference we talked about “shaping the media revolution.” A lot has changed since then—new platforms where digital content can truly shine, social media that connects us further to existing and new audiences, sites that help push out our content to new audiences, the rapid growth of mobile, and the ability to track and monitor customer behavior. What’s next on the horizon and how best should we respond? Listen in as Kara Swisher leads a conversation with publishing and technology leaders about what lies ahead of us and how best we can benefit.
Jane Goldman, VP entertainment and lifestyle, CBS Interactive
Christina Mace-Turner, head of publisher partnerships, Flipboard
Barb Newton, president, Sunset Publishing Corporation
Michela O’Connor Abrams, president, Dwell Media (shown)
Liz Schimel, EVP & chief digital officer, Meredith Corporation
Karen Wickre, editorial director, Twitter
Moderated by :: Kara Swisher, AllThingsD.com (shown)

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SPECIAL PRESENTATION :: 9:35 – 9:45 AM
Main Dinning Room, 11th Floor
EWIP’s Founding Sponsor: Brown Printing Company has supported women in publishing (WIPP/EWIP) for fifteen years.
Thea Selby, Next Steps Marketing and EWIP co-founder
Jennifer Bergin, VP marketing, Brown Printing Company

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SESSION ONE :: 9:45 – 11:00 AM
Main Dinning Room, 11th Floor
Making Exceptional Connections in a Modern World
In today’s world we feel pulled in more directions than we can possibly count. Being constantly connected – we are beginning to realize how important it still is to unplug and reconnect in the non-digital world as well. However, beyond that realization is how we connect to each other through technology and in person in a meaningful way. So how can you lead this sort of exceptionally meaningful life? In this session, you will not only hear about how to do this well—but also practice connecting authentically with each other. Making use of some of the latest findings in neuroscience and cognitive psychology, discover how to expand your social fluency—so you can make a truly exceptional impact on your world.
Rachel Kjack, president, Social Fluency
Megan Kaden, lead women’s instructor, Social Fluency (shown)
Kelli Lawless, corporate instructor, Social Fluency

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SESSION TWO :: 11:10 – 12:00 PM
Library, 9th Floor
Beyond YouTube: Put Your Video Where it Counts TRACK A
For too long, Web video producers have emulated traditional television and video models without considering other channels. In this session, our panelists will discuss how effective multiplatform distribution strategies can maximize traffic and exposure of original video content. You will hear how to build a successful video distribution network and what it takes to cultivate partnerships with Google/YouTube, AOL, Yahoo, Roku, Xbox, Samsung, Panasonic, TiVo, Apple/iTunes and others.
Katy Davies, director of strategic partnerships, CBS Interactive (shown)
Lindsey Turrentine, editor-in-chief, CNET.com
Molly Wood executive producer & host, Always On
Moderated by :: Jackie Krentzman, Krentzman Communications

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SESSION TWO :: 11:10 – 12:00 PM
Grand Salon, 9th Floor
The Old New Social Media: Events TRACK B
Events—the original social media—are hotter than ever as brands come off the page and screen to live in real time, with real consumers. Advertisers and media brands are seeking experiential marketing opportunities and ways to engage more deeply with consumers. How do sponsors value events? Do you need a sponsor? How can you prove ROI? What are the most common pitfalls of creating a live brand experience? How can you use digital social media to amplify the power of your events? What are some strategies for marshaling the resources needed to put on an event? Learn from some of the most event-driven brands their best practices for how to choose, develop, run, and market events most effectively.
Barb Newton, president, Sunset Publishing Corporation (shown)
Jennel O’Brien, director of marketing, Coastal Living Magazine
Carrie Pogorelc, online marketing assistant, Stanford Social Innovation Review
Moderated by :: Dana Smith, founder, Dadascope

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2013 EXCEPTIONAL WOMAN IN PUBLISHING AWARD LUNCHEON :: 12:15 – 2:00 PM
Main Dinning Room, 11th Floor
The 2013 EWIP Award will be presented to Deanna Brown, CEO, Federated Media Publishing, in a special luncheon at the conference. EWIP is pleased to recognize Deanna for her contributions to publishing. She is the 15th recipient of this honor and joins a list of highly acclaimed leaders in publishing.

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SESSION THREE :: 2:10 – 3:00 PM
Grand Salon, 9th Floor
Best Practices in Social Media TRACK A
Everyone knows that social media is now a “must do”, however, the larger question looming is how best to execute? We often struggle to develop an over-arching social media strategy and specific goals that are measurable, actionable, and realistic. Another big challenge is to stay on top of the ever-evolving array of social media platforms and tools and choose appropriate ones for the organization’s strategy. Come hear from magazine publishers who are reaping the rewards of a larger audience, deeper brand engagement, and more revenue as a result. Added bonus: Twitter and Google+ will offer their best practice tips to build and engage audiences.
Colleen Holland, associate publisher, VegNews Media
Kate Lesniak, development director, Bitch Media
Karen Wickre, editorial director, Twitter (shown)
Maya Grinberg, social media manager, chief evangelist, Wildfire by Google (shown)
Moderated by :: Goli Mohammadi, senior editor, Maker Media

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SESSION THREE :: 2:10 – 3:00 PM
Library, 9th Floor
Launching a Print Publication in the Digital Age TRACK B
Come learn from leaders in the field about the best ways to launch a print publication in the digital age. Afar magazine launched in 2009 and continues to thrive. Recently, Ranger Rick, Jr. and Mindful magazines took the leap of faith. How do digital, apps, and other screens play into these publications’ strategies? Is a multi-platform approach necessary and what are the key factors for success? How are their audiences reacting? These leaders will share their experiences and talk about lessons learned.
Laura Simkins, general manager & vice president operations, Afar Media
Courtnei LaRue, director of acquisitions, circulation marketing, National Wildlife Federation
Susan West, principal, West Gold Editorial
Moderated by :: Katherine Griffin, editorial consultant; writing instructor, UC Berkeley Extension

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SESSION FOUR :: 3:10 – 4:00 PM
Library, 9th Floor
Keeping it ‘Sticky’: Best Practices for Content Sharing TRACK A
With dozens of popular social media sites and thousands of messages coming at us each day, it’s difficult to determine the best practices and techniques for getting our stories seen and keeping content fresh in the mind of the reader. This session, featuring experienced editors, will discuss some of the more successful strategies for turning editorial success into outreach solutions.
Monika Bauerlein, co-editor, Mother Jones (shown)
Amanda Enayati, columnist, CNN.com (shown)
Francesca Levy, editor, LinkedIn Today
Marina Perelman, executive producer, NBC Bay Area News
Moderated by :: Claudia Smukler, production director, Mother Jones

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SESSION FOUR :: 3:10 – 4:00 PM
Grand Salon, 9th Floor
How to Build and Monetize Your Mobile Audience TRACK B
As mobile audiences grow and advertisers turn their attention to mobile’s potential, this timely session gives you insight into the latest mobile trends and how to put them to work for your organization. The panelists will discuss the pros and cons of native apps vs. web apps vs. HTML5. They’ll also present case studies of how major brands are using mobile publishers and ideas you can use to build and monetize a mobile revenue stream.
Alex Hardiman, director mobile products, The New York Times (shown)
Jeanniey Mullen, global executive vice president, chief marketing officer, Zinio & Vivmag
Jen Vescio, vice president business development, ESPN
Moderated by :: Marla Schimke, vice president marketing, Zumobi

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SESSION FIVE :: 4:10 – 4:30 PM
Main Dinning Room, 11th Floor
Using Your Voice to Affect Social Change
Rose Aguilar, host of Your Call, on KALW, and a social justice writer for The Nation, Al Jazeera, AlterNet, and Truthout will talk about developing a strong, authentic voice and how to use it to affect social change.
Rose Aguilar, Host, Your Call, KALW

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CLOSING REMARKS :: Kate Byrne & EWIP Board of Directors

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WINE & COCKTAIL RECEPTION
Wind down after the days’ events, courtesy of Quad/Graphics
Grand Salon, 9th Floor
4:40 pm – 6:30 pm

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